"It's in Apple's DNA that technology alone is not enough — it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing and nowhere is that more true than in these post-PC devices,"

In a down economy Apple somehow keeps beating Wall Street's expectations. How do they do it? According to Steve Jobs, the liberal arts play a big role. For example, concerning their new breakthrough iPad, Jobs says: "The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both." http://humanitiesplus.byu.edu/2010/01/steve-jobs-touts-liberal-arts.html

Jobs credits Apple's success to working at the intersection of technology and liberal arts, and he sees the iPad as a continuation of that tradition. http://tech.fortune.cnn.com/2010/01/27/live-steve-jobs-presents-the-tablet/