Campion’s past and present students were part of creating Campion’s first cinema advertisement.
Campion is very excited about its new venture into this different type of promotion.
This recently launched cinema commercial shows their own students interacting with a famous speech undertaken by Martin Luther King. One of the world most famous examples of rhetoric, Martin Luther King delivered the “I have a dream” speech to a large gathering of supporters in Washington DC in 1963.
The commercial, which is currently being shown in cinemas, cleverly uses images of the famous speech with Campion students reciting relevant lines.
Campion chose to project itself in this manner for a number of reasons. Martin Luther King was a liberal arts graduate from Moorhouse College majoring in theology. Theology is one of Campion s subjects. Campion students also have a dream, that they too will be able to make the world a better place and they are taught the power of public speaking and the use of effective use of argument through philosophy.
The speech is also a great historical document and again this reflects Campion’s fascination with history and politics and as a speech, reflects the power of the written and spoken word and thus the connection to literature.
It highlights the leadership qualities Campion admires and strives in fostering in its students and the cultural relevance of Campion.
The one minute pre-movie advert ends with students reflecting their hopes, inspired by a Campion education.
The ad is running at select Blacktown & Parramatta cinemas over the January and February
The advertisement is available for viewing above. | 
Summer 2009
Campion College is the first Liberal Arts College in Australia. Like its counterparts in Europe and North America, its guiding light is to educate its students to be the leaders of their societies, both Catholic and non Catholic.